Not everything that Lego touches turns to gold. Lego Vidiyo has not been the success that Lego hoped and figures and sets are now on the market at temptingly low prices.
The idea of the product is very good. Place animated mini-figures in augmented reality pop videos and control the action using collectable tiles that you scan with your phone or tablet camera. Add in some stage sets that can be incorporated into the videos, tie in with the music publishers so that there’s a good range of 1 minute music clips and you’d think they would be on to a winner.
And I think they would have been, if the application that underpins the whole thing had been a bit better. As it is, the program ls clunky to use, insists on downloading stuff when you start it up and has a confusing interface. The videos are great fun, the sharing element is well implemented and safe for kids, but the whole thing is just that bit too painful to enjoy using.
This has of course not stopped me from picking up a bunch of figures and sets at knock down prices. After all, Lego is Lego. Although I’ve not managed to pick up the party llama yet.
Lego say that they are only resting the project for now. I hope this is true. I think it has massive potential once they’ve sorted out the software side.